If we’re being completely honest, we personally hate filling out forms. Just the thought of having to take the time to fill out a form makes us dig our heels into the ground. But forms serve a purpose, and today, we want to share why we always start our branding process with a questionnaire.
Clarity is Key
Questionnaires help us understand your business and how you want your brand to be perceived. They force you to take a good hard look at your business, what makes you unique, and if you truly understand the needs and wants of your target audience. If you decide to skip these types of questions, it shows up later when you’re feeling lost on what type of content to post, what services to provide, and how to find your ideal clients.
Understanding Your Audience
This is a good one! If you’ve ever struggled with knowing what type of content to post on social media, it's a good indicator that you've forgotten who your target audience is. A successful brand understands how to connect with its audience on a personal level. The branding questionnaires help you really understand the needs, preferences, and pain points of your target audience and how to position your business to attract your ideal clients.
Consistency Across Platforms
We live in an age where there are so many opportunities for your brand to interact with your target audience — social media, websites, emails, and more. A branding questionnaire can help you figure out how to build visuals that are consistent with your brand messaging and tone of voice that creates a memorable experience for your audience.
Competitive Edge
By going through the branding questionnaire with as much detail as possible, you'll gain a lot of helpful insights into what makes you stand out from your competitors. Knowing how you stand out from everyone in your market gives you clarity on your services, messaging, marketing efforts...and so much more. It gives you the upper hand when a potential client is comparing your business to your competitors.
How to Get Started
Get inspired to dive deep into your business and how you want to position your brand. What gets even more interesting is having someone else on your team fill out the branding questionnaire and see if how they answer is accurate to what your brand is. If you haven't checked out our Branding Questionnaire from the Resource Library, be sure to check it out! Sign up for our newsletters and get access.
Until next time,
Happy Branding!
