The truth is, client testimonials are important for your business to show potential customers what it's like to work with you. In this blog post, we're going to walk through how to ask for client testimonials and where to display them effectively to grow your business.
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” - Walt Disney
How to ask for client testimonials
So you know the importance of client testimonials. Now it’s all about how to ask for them so you can use them to help others know what it’s like to work with you. If asking for them makes you uncomfortable here are a few ways to help
1. Email them a survey or feedback form.
One common way people ask for client testimonials is by sending them an email survey a week or two after working with their clients. It’s more like a form where clients can give you great feedback. While this is probably one of the best ways, we wanted to share some other ways to get them — especially if you’re working with a client on a project that lasts for 6 months.
2. Screenshot those quick wins.
If a client ever emails or messages you a quick win they’ve had, an aha moment, or just showing appreciation for what you’re doing for them, go ahead and grab a screenshot. While you do want to get a testimonial that describes an entire transformation, sometimes those quick wins are all you need for a great review. It’s also a great way to capture things in the moment before we all quickly move on to the next task at hand.
3. Record those zoom calls or voicemails.
With permission, of course, ask your client if you can use any recorded zoom sessions or voice memos that include any breakthroughs or “aha” moments. These days, it’s easy to type up a testimonial…but when testimonials are captured via audio or video, it connects on a higher level because your audience can actually hear or see your client.
Where to Display Your Client Testimonials
Now that you’ve mustered up the courage to ask for those testimonials (it wasn’t as bad as you thought it would be, was it?), you have to show them off. Again, if words of affirmation makes you cringe on the inside, remember that those testimonials are to help others see what it’s like to work with you. You have them now so let’s talk about where you can display them.
1. Your Website
If you don’t have a website yet, you really should. We’re encouraging you to have one because it’s like having your own physical store or office. It’s one central place where you can send people to if they want to work with you or find out more about what you do. Putting client testimonials on your home page is essential, but you also want to sprinkle them through your entire website. We like to try and place different client testimonials on different pages so that at any point people can read them.
2. Your Google Business Profile
Almost everyone googles for information these days. And if someone is looking for a solution to their problem, chances are they’re googling to find an answer. Your Google Business Profile is a great place to ask clients to leave their testimonials there so others can see how they rate your business. People love looking at reviews to see if they can trust a business…and having great reviews on your profile will help them build that trust in a shorter amount of time.
3. Your Social Media Channels
Whether it’s a post, video, or reel, posting client testimonials on your social media channels is a great way to build trust with your audience. Almost everyone is using social media in one way or another so don’t forget to include those in your content creation strategy to get more views and hopefully inspire someone to check out your website. You can even take advantage of Instagram Highlights to pin client testimonials to your profile.
4. Your Email Newsletter
Whether you’re promoting a new service or product, you can add testimonials in your newsletter to help people make a decision about whether or not they want to take the next step with you. Sometimes people are just sitting on the fence about taking the next step with you. Having a really great testimonial from someone who had a great experience working with you, can help people make their decision about you.
5. Your Checkout Page
Have you ever almost purchased a service or program but decided at the last minute to think things over one more time? If you’re an overthinker, you’ve totally done this. Having testimonials on those checkout pages can really help put potential clients at ease. They want to make sure they’re investing in the right solutions to help them and sometimes all it takes to help them transition from a “maybe” to a “heck yes!” is by reading a glowing client testimonial.
6. Your Proposals
You just got off a great discovery call with a potential client, and the next step might be to send them a proposal to recap what you offer. Proposals are a great way to review your services and include those client testimonials. It’ll confirm that working with you is a great decision and will what it’s like working with you from people who LOVE working with you and that you are the best solution to help solve their problems.
7. Your Welcome Packet
If you are a small business owner who has welcome packets as part of your onboarding process, including testimonials from past and current clients is a great way to not only welcome a new client to your team but to show them what clients love about working with you and how you’ve helped their business grow. Yes, they’ve already signed up with you, but adding those in will reassure them that working with you was the right choice. It’ll get them fired up!
8. Your Email Signature
Have you ever seen an email signature with an inspirational quote? Why not replace that with a short and sweet client testimonial? When done correctly, it will not only show off your strengths, but it will also inspire someone to finally take action to finally book that free call, enroll in that course, or sign up for your services.
And there you have it. We hope you found some helpful ways to get those amazing client testimonials and where to display them. Remember, client testimonials are great ways to build trust with your audience so don’t be so shy about displaying them where you can.
Until next time,
Happy Branding!
