Everything’s Albright was created for those busy, ambitious moms who are feeling stressed and exhausted from the everyday demands and are ready to live a joyful, thriving life again.
Although the brand's primary offer is to help create meal planning resources for clients and members of its community, the brand’s mission and vision are much more than that. The brand helps people achieve their fullest potential by giving them actionable plans and resources to live a healthy life: mentally, physically, and spiritually.
The brand name, Everything’s Albright, is rooted in one of its core values: positivity which fits the founder's personality to the tee. Ashlee has a resourceful, “everything’s gonna be ok!” attitude that’s fun and infectious. The name of her new business plays off the phrase, “everything’s alright” and incorporates the founder’s last name, Albright. Who doesn’t love a good play on words?
The tagline, “Eat Well. Live Well. Be Well.” is simple but inspirational. It serves as a reminder that a healthy lifestyle is multi-dimensional, and that the brand's mission is to help people as a whole.
Instead of stacking the business name similar to what you would see in most logos, we wanted to create something a little different to reflect the brand's personality and one of its core values, positivity, by displaying a taller typeface around the logomark. In doing this, we create what looks like sun rays beaming out from the center.
Construction & Meaning
We wanted to be intentional in the logomark by creating something with hidden meanings. The top half of the logomark includes a rainbow which represents God's promises and a sun rising from the East — because His mercies are new every morning.
Because Everything's Albright focuses on helping people mentally, physically, and spiritually, it includes aspects of renewing the mind, body, and soul. We combine marks that represent mindfulness and reflection as well as nourishment to the body.
The brand colors consist of four main colors: green, yellow, orange, and brown. The Green Family represents your green veggies, like spinach, kale, broccoli, and avocados. The Yellow Family represents your citrus fruits, like lemon and grapefruit. The Orange Family represents oranges, carrots, and sweet potatoes. The Brown Family represents more of the proteins and grains.
Each color also has a darker and lighter shade to ensure that the colors have great contrast when used throughout the brand.
You'll also see below that each color has its own unique name which almost all represent food!
Icons & Illustrations
Both icons and illustrations were created for this brand. Because of the many resources available, we created two sets of styles. The icons are primarily used at a smaller scale in content related to guides, checklists, and data while the illustrations are primarily used to support story-driven content that's fun, relatable, and creative.
Everything's Albright has already started building a lot of great resources for its community, and we wanted to make sure that each and every asset was visually fun to look at while still being incredibly useful to communicate its brand's fun and resourceful persona.
The website was built to help connect with the brand's audience by utilizing the bright, fun colors and using copy with a lot of personality. Everything’s Albright is a brand that you go to for advice, share a laugh with, and feel understood and appreciated. It’s a brand that embraces people as they are without judgment while challenging them to reach their full potential.
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Until next time,