Who are your ideal clients? Really.
A few weeks ago, we held a 5-day live challenge to help people get more clarity around their business so they could start building a cohesive brand that’s aligned with their vision…
The unexpected result was that I personally learned that I wasn’t quite aligned with mine as I thought I had been. And looking back now, it seems so clear. I guess you don’t really see clearly when you’re up close and personal with your own business.
Here’s one of the biggest things I learned, and I hope that it helps you get a better perspective with your own brand.
The people you want to serve may not be your ideal clients!
Let me say that again in a different way. I really want this to sink in…
The people you passionately want to help may not be the people who actually want your help! And that’s the hard truth I learned recently. When you pay close attention to what your ideal clients believe, say, and do, you’ll notice who are and aren’t your ideal clients!
Knowing who your ideal clients are doesn’t just rest on the idea of the people you want to serve. It also depends on where they are in their own business, their motivations, and their own philosophies.
And there are different ways to refine who your ideal clients are.
You could refine your ideal client by the stage of their business…
You could refine your ideal client by their personality…
You could refine your ideal client by how much they make…
You could refine your ideal client by how old they are…
You could refine your ideal client by how they make decisions…
There are so many different ways to figure out who your ideal clients are. And today I’ll focus on one — their personality!
I’m focusing on just one today because this is exactly how I got that “aha” moment when I realized that my ideal clients aren’t who I thought they were!
The personality traits of your ideal clients.
Those of you who have been following Sung & Co for a while might know that I’m kind of obsessed with personality tests…especially the Enneagram. And I use the Enneagram to help others nail their brand personalities and attract their ideal clients! It’s one of the best ways to get crystal clear on who your ideal clients are.
During our live challenge, I realized that just by changing the wing of my ideal client’s Enneagram type—not the Enneagram number, just the wing—really changes perspectives! And just by changing the wing, I feel more aligned with who my ideal clients actually are. And that changes everything!
For example, I thrive on creating really unique strategies and designs for people because I get bored with things that are cookie-cutter. Every business deserves to be more than a cookie-cutter brand, but not everyone wants that…or wants it bad enough.
My actual ideal clients, however, know that in order to achieve higher success, they need to do things a little differently to make their mark on the world. They want a brand that’s unique to them so they don’t have to worry about looking like everyone else. And just by adjusting my ideal client’s Enneagram wing, I realized that this one tweak alone changes everything!
After having this realization that should’ve been a no-brainer, the rest of my goals and strategies make a lot more sense! And hopefully, by making the necessary changes, will allow me to build a brand I love and fuels me up each time I work with someone new.
If you need better alignment for your brand or need a brand refresh, don’t hesitate to reach out for help! We know someone. *wink*
Until next time,
Happy Branding!
