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Branding is what others say about you when you're not in the room.

What Do Others Say About You?

Let’s say a fellow business owner invites you out to a social event so you can meet some new people and maybe some potential clients. When you get there, your business bestie greets you with a smile and starts introducing you to some people right away. When they introduce you to Ms. X of XYZ […]

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Branding

Brand Strategy

Establishing a Solid Brand Strategy

Did you fall a little short from achieving your brand and business goals last year, and you’re starting the year wondering what 2022 will look like? If you’re thinking that this year has got to be an improvement from last year, let’s talk about it for a second. Instead of waiting for things to happen […]

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Branding

A Few Myths About Branding

A Few Myths About Branding

We’re so passionate about branding because we know the benefits of what great branding can do for the growth of your business.  Some small business owners think that they don’t need to worry about branding because they’re not looking to become a big corporation…or their visuals or website is something they don’t need to focus […]

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Branding

Know Your Target Audience Like Your Favorite TV Character

Knowing Your Target Audience

Have you ever watched the show Friends or The Big Bang Theory? Two very popular shows (and if you haven’t seen either, you have to get on it). Who’s your favorite TV character? Which one are you like the most? Which one resonates with you? Let’s use these shows as examples since so many people […]

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Branding

Your Brand and the Ennegram

Your Brand and the Enneagram

Have you ever noticed how we remember people? We remember someone by how they made us feel, how they sounded, how they acted, what they smelled like, or by what their personality was like… That’s why developing your brand’s personality is so important. We don’t want our business to be the same as our competitors…we […]

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Branding

Hello, my brand is...

Hello, My Brand is…

Did you know that colors evoke certain emotions and help people form an impression about your brand? Just think of all the potential customers who haven’t quite gotten to know your business yet, but they’ve already started forming opinions based on what they see… So questions you should ask yourself when it comes to choosing […]

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Branding

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