Before diving into what goes in a brand guide, let’s talk about why these guidelines are so important in developing your brand. Your brand is the personality, attitude, and image of your business conveyed through mission statements, taglines, and visual identifiers like logos and color schemes. Brand guides serve as a north star to your […]

Building a really strong brand is a complex thing. There’s so much strategy and intention involved. And we don’t think it’s a black and white thing… In fact, we were teaming up with an agency recently to help a client with their branding. Our part of the branding process was to help build the website. […]

Did you fall a little short from achieving your brand and business goals last year, and you’re starting the year wondering what 2022 will look like? If you’re thinking that this year has got to be an improvement from last year, let’s talk about it for a second. Instead of waiting for things to happen […]