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I'm Founder & Creative Director of Sung & Co, and we love to design strategic, fun, and engaging brands for ambitious visionaries out-of-the-box thinkers.
Before diving into what goes in a brand guide, let’s talk about why these guidelines are so important in developing your brand. Your brand is the personality, attitude, and image of your business conveyed through mission statements, taglines, and visual identifiers like logos and color schemes. Brand guides serve as a north star to your […]
Last year, we teamed up with Caitlin from Rooted Media Co to redesign a logo for their client, True Client Pro. Inspired by its founder, the original logo was a super feminine peacock. And while it was pretty and had great meaning behind it, the logo was hard for clients to recognize, so it wasn’t […]
Building a really strong brand is a complex thing. There’s so much strategy and intention involved. And we don’t think it’s a black and white thing… In fact, we were teaming up with an agency recently to help a client with their branding. Our part of the branding process was to help build the website. […]
Ready to get clarity around your brand? One of the biggest areas we all struggle with as small business owners is knowing who we are, who we serve, and how we’re different from our competitors… Well, we might not struggle when it comes to knowing these things, but we can struggle when it comes to […]
Did you fall a little short from achieving your brand and business goals last year, and you’re starting the year wondering what 2022 will look like? If you’re thinking that this year has got to be an improvement from last year, let’s talk about it for a second. Instead of waiting for things to happen […]
We’re so passionate about branding because we know the benefits of what great branding can do for the growth of your business. Some small business owners think that they don’t need to worry about branding because they’re not looking to become a big corporation…or their visuals or website is something they don’t need to focus […]
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I'm Founder & Creative Director of Sung & Co, and we love to design strategic, fun, and engaging brands for ambitious visionaries out-of-the-box thinkers.
If you're feeling frustrated and overwhelmed with your brand, streamline the process by using our 4-part branding roadmap!
If you're feeling overwhelmed with your brand, grab our 4-part branding roadmap!